Why I Hate This Angie’s List Commercial (Video)

Read Time:1 Minute, 59 Second

Mr. Plumber is working at Mrs. Homeowner’s house, obviously located in an affluent, upper-middle class neighborhood inhabited by upwardly mobile professionals. Mrs. Homeowner calls Mr. Plumber from an unknown location, supposedly from work, or maybe the spa, where she is sipping a mimosa and her face is plastered in mud, and eyes covered with cucumber slices, to ask that he stop what he is doing and take her little ankle-biting, fluffy, cute bastard of a dog outside, and parade it up and down the street until it shits in the neighbor’s yard. Mrs. Homeowner thinks this is great stuff; that Mr. Plumber would sacrifice his “time and dignity” to do her bidding without pay.

Personally, I would like to extend a heart-felt, and enthusiastic, double bird to the ad agency that came up with that degenerate ad, and the amoral pricks at Angie’s List for thinking that ad depicts a social model worth glorifying for the sake of profit.

In my zealous opinion, Mrs. Homeowner, as depicted in the commercial, represents a character whose own mental sphere is compressed into an infantile, egocentric blackhole of self-delusion wherein she imagines herself to effectively reside at the center of the universe and the people that work for her in her home are her own personal spear carriers in the aggrandized drama that is her life.

“Oh, pretty please, would you take my little Pomeranian outside so it can go poopy?” she asks of her plumber. “For free,” she adds.

“Ma’am, I have four other stops to make before the day is over, and it is four in the afternoon right now. And I really can’t be in the business of giving my time and energy for nothing. You can count on me to do the best possible job for you as a plumber, but consider that I am in business to make a profit, and I have bills to pay and a family to take care of.”

“Let’s get something straight, butt-crack. Because of my social status, I am inherently better than you and deserve to be treated special. Do you want me to fire you, and tell all my neighbors that you work for that you tried to grope me?” she asks rhetorically.

“Where’s the fucking leash?” he capitulates.

“Oh,” she exclaims, happy. “You are so sweeeeeet.”

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C.H. McDermott

C.H. McDermott is a jack-nut doing what he loves best, which changes with each passing moment.
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2 years ago

take a look at Contractorscustomers.com. It is a really good website where BUSINESS OWNERS can write reviews on their customers, finally!!

Ben Gessel
10 years ago

There are definitely MANY problems with Angie’s List, and this little commercial hits on many of the problems inherent with AL. When you hire a plumber, electrician, exterminator, whatever, you hire them, because you have heard that they do a REALLY REALLY REALLY good job, and they won’t charge you an arm and a leg for a small job, and they certainly won’t do work you DIDN’T want done (and expect to be paid for it). They’ll recommend work that needs to be done, but they’ll wait for your ok before doing any additional work. Plus, you know, they’re “in and out”, they get the job done, and they do an OUTSTANDING job. Hard working, knowledgeable, reliable, professional, honest and ethical. That’s all that most anyone really cares about.

(This next little bit is for the snobby, hypocritical suburban/upper class elite. I know I sound like a lot of others here, but I’m going to say this anyway.): The widdle doggy needs to go potty. Boo hoo hoo! Well, geez, that sounds like something for the kindly/well-mannered teenage boy/girl next door to help out with (don’t you think???), while you’re away. I mean, REALLY. Don’t assume that a professional _________ who you are paying for certain services will just stop what he is doing, and spend hours attending to your pooch!!! Yes, that is very kind (if a contractor, etc. will do this for free, etc.), but the customer should NEVER expect that kind of service from someone they hire for a SPECIFIC reason. People don’t hire others because they are going to help you with all kinds of side jobs for free. That can be a nice perk, if the family becomes very comfortable/friendly with a certain contractor, etc., but what people are looking for is, again, WORK ETHIC, SKILL, INTEGRITY, PROFESSIONALISM. Angie’s List… You make me sick.

Bob M.
11 years ago

I’m busy, busy, busy, busy, busy….LOL freak lady. The people on Angie’s List commercials remind me of a shit don’t stink FREAK show(my sister in law). I can’t stand the commercials. One lady looks like a marionette puppet, one guy looks like Teddy Ruxpin, another looks so tootie fruity I think his Mommy molested him. And yes, I may be a racist biggot but I’ll never let some, “I think my money makes me important” snot, make me dance for my paycheck. I treat ALL my customers with “respect” and I expect the same. And I would be willing to bet that the lady who asks the plumber to walk the dog would be the first person to pass you up if you were stuck on the side of the road. Usually people ask friends for a reference when hiring a contractor, sure sounds like these people don’t have any. 23 years in business and still going strong, I didn’t need Angie’s help.

Reply to  Bob M.
11 years ago

Thanks Bob 🙂 Good points dude.

11 years ago

Wisdom and goodness are twin-born, one heart must hold both sisters, never seen apart….

Vice stings us even in our pleasures, But virtue consoles us even in our pains….

greg
11 years ago

I totally agree! Good post!

Peter Lake
12 years ago

LOL Ron!

ron
12 years ago

Hackers of the world, unite…against angieslist. Please for the love of the internets god.

jim
13 years ago

My Company received a poor review from a “non client”. We were able to prove the person posting was not a client however Angies List would not remove the post. Their suggestion was to have our clients purchase memberships or submit a marketing peace from their company to “our clients” and have them submit free reviews to another portion of thier site. Obviously this would promote their site and give the impression to our real clients that we support their forum. We believe this is extortion. They allowed “non clients” to post false things about our company and then told us to have our real clients purchase memberships to dilute the bogus posts. We actually caved into this extortion and purchased memberships for our actual clients so people would see real reviews not just bogus posts. Angies List claimed that because we purchased the memberships for our clients they felt we fabricated the postings and deleted our real clients memberships. Obviously this is a harmful action.

Here is what Evan Hock, Operations Manager @ Angies Help Desk Wrote To Our Company.
Because We Did Not Follow Their Suggestions To Promote Their Company He Insults Us By Saying Our Method Was Fraudulent
Wonderful Customer Services ” Evan” We Appreciate Your Comments AND FALSE ACCUSATIONS
Here are his comments: Please reach out to Mr. Hock and tell him what you think about his customer service skills towards a forced member here is his number and email: EVANHO@ANGIESLIST.COM or Phone: 317-396-9622

HIS COMMENTS : Further, I have reason to believe that your involvement in gathering some or all of these reports is beyond the mere purchase of the memberships. I believe that you have set up these accounts, and have submitted the reports on your own business in an effort to falsely inflate your rating on our service. It should be noted that the penalty for self reporting is a one year suspension from the list, during which time your profile would not be available in category/keyword searches, and would contain a notification of the activity we found. Angie’s List has not suspended your business while our investigation is being conducted, but we reserve the right to do so. We will be removing the aforementioned reports today. By doing so, Angie’s List is in no way singling you out. Rather we are acting in accordance with our published guidelines. To not enforce the guidelines would be to give you special treatment, which Angie’s List cannot and does not do.

If you need help gathering service reports by legitimate means, we have a number of free tools at your disposal. Most notably, we offer a program called “Fetch” through which we will contact your clients on your behalf to gather feedback on your business. I understand you may have thought it necessary to purchase memberships for your clients, but with nearly 50,000 Angie’s List members in the area, I think you might be surprised how many of your 9000 happy clients are already members, and would thus be eligible to give you a report. If you’d like information on this free program, please let me know.

I AM A MEMBER: NICE INSULT EVAN FRAUD IS A DIRTY WORD AND WONDERFULL CUSTOMER SERVICE. EVEN BRAGING ABOUT YOUR CUSTOMER COUNTS, THAT MAKE ME A CUSTOMER FEEL SO WARM.

ANGIES LIST RESPONSE TO THIS COMMENT: NONE

13 years ago

Anyone ever experience writer’s remorse? Not sure this one should have gotten out of my brain.

Reply to  The Lawyer
13 years ago

Well darlin’ … I think you have all rights to feel it’s a terrible piece of film. I personally think the message is awfully untrue.
And in that… it’s a horrible commercial.

Melissa
13 years ago

Glen (cry me a river)Beck does a live read for Angie on his radio show. That would be the cherry on this sundae!

Reply to  Melissa
13 years ago

Well, good gosh… THAT explains a lot to me…

13 years ago

I didn’t get the same impression from the ad. She said she was running late (calling FROM WORK) and the plumber took it upon himself to walk the dog (papillon btw- very very cute) because the poor creature needed relief.

I would definitely use that plumber over another based on his concern for the dog.

Reply to  Mother Hen
13 years ago

Me too! Me too! Me too!! And yes it is a Papillon not a Pommie. So there! Dog haters and K-9 misidentifiers of the world 🙂 Did I mention that I agree with The Hen!

Barbara Russo
Reply to  Professor Mike
13 years ago

I agree with Mother Hen and Mike. I think the plumber was just being a nice guy, he wasn’t asked to walk the dog. Now where is this nice guy from? He can come over and walk my little dog too. Oh, never mind, she wouldn’t wait for someone to walk her, she’d just pee on the floor!

Reply to  Mother Hen
13 years ago

My feelings on that commercial stem from the Angie’s List concept vs it’s reality online. I used it twice and twice come to a bad conclusion (when I really needed dependable – honest home services) using them. I’ve been told (I can not verify this either) that Angie’s List is not a ‘policed’ forum… much like Craig’s List… you are ‘at your own risk’ but the commercial DOES NOT QUALIFY that …at all. Perhaps it was my decrepid-tude that was responsible for an unintentional slant against the ‘cuteness’ or character conveyance of the commercial … the doggie is real cute. The plumber is a kind man. They are representing a online service I used and was disappointed in. A good post on that would be a better rep of I’m disapprove of…

13 years ago

Maybe the plumber guy was one of them furrners and ate the dog for lunch. Dog is such a treat in some countries. “Walk the dog mum? I thought you said eat the dog.”

13 years ago

I hate people who think they are the centre of the universe when they know damn well I am.

Randal Graves
13 years ago

I don’t know, if I was him, I probably would have just walked the dog. And on the way out, while the Missus was in the jacuzzi, I would’ve taken a whizz in the milk.

13 years ago

“Personally, I would like to extend a heart-felt, and enthusiastic, double bird to the ad agency that came up with that degenerate ad, and the amoral pricks at Angie’s List for thinking that ad depicts a social model worth glorifying for the sake of profit.”

Hat’s off to you dear heart! Well said and writ Mr. Lawyer! I have despised this commercial for months myself. One aside, did you mean ‘queer’ as in strange? Or are you denouncing the Pomeranian pooch as a bit lite in the loafers? The Bass-weejun crowd will retaliate….

Reply to  C.H. McDermott
13 years ago

I thought that was what you meant… so I asked with (hopefully) a sense of humor to spotlight the humor in it… did I say that right? O dear. I’ve been mopping up my AC water overflow since late last night … and seeking some help to unplug it on and off doing some ‘social networking’… so I could be running on decrepid by now. Ya know?

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