Google to crackdown on low quality ad sites

Thanks to Flickr for the pic

Have you ever gone a’ surfin’ only to be directed to a page that has one line of text and nothing else but ads?  Have you ever been directed to a site that is nothing but ads, with a link to the information you are searching for, to yet another ad-filled site?  Well Google is out to stop sites like this from ranking high in the search engines, which is good news for those of us who try to provide quality content without too many distracting ads.  We also try to make certain to attribute where we can find the original author or source.  Here is the story from The Official Google Blog:

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

We can’t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.

It’s worth noting that this update does not rely on the feedback we’ve received from the Personal Blocklist Chrome extension, which we launched last week. However, we did compare the Blocklist data we gathered with the sites identified by our algorithm, and we were very pleased that the preferences our users expressed by using the extension are well represented. If you take the top several dozen or so most-blocked domains from the Chrome extension, then this algorithmic change addresses 84% of them, which is strong independent confirmation of the user benefits.

So, we’re very excited about this new ranking improvement because we believe it’s a big step in the right direction of helping people find ever higher quality in our results. We’ve been tackling these issues for more than a year, and working on this specific change for the past few months. And we’re working on many more updates that we believe will substantially improve the quality of the pages in our results.

To start with, we’re launching this change in the U.S. only; we plan to roll it out elsewhere over time. We’ll keep you posted as we roll this and other changes out, and as always please keep giving us feedback about the quality of our results because it really helps us to improve Google Search.

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Posted by on February 26, 2011. Filed under Commentary,News,Technology. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.
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4 Responses to Google to crackdown on low quality ad sites

  1. Holte Ender

    February 26, 2011 at 11:23 am

    Should help MMA, although some of us aggregate, we attribute and add our own thoughts to the article. But more than a few of our writers only post originals. So we should rise in the rankings.

  2. Robert Douglas

    February 26, 2011 at 2:15 pm

    I’m glad that they’re going to be improving the search engine parameters, it does get kind of annoying ending up at one of these stupid add-filled pages.

    Perhaps we could also mention to Google that when we tag a post as spiritual/religion and then rant about organised churches and con men, an ad for Scientology being included in that post isn’t really in good taste.

  3. Myka

    February 26, 2011 at 6:36 pm

    Thanks for your post, Michael. Too many irrelevant sites are distracting (and really annoying!) And thanks to Google too, for their favorable actions to spamming problems!

    Improve Your Google Rankings

  4. Four Dinners

    February 27, 2011 at 1:26 pm

    There’s such a thing as ‘high quality ad site’???