8 Pieces of Equipment For Every Successful Gym

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People have a lot of choices about how they’re going to get fit. The challenge of every gym is offering its visitors and members something they can’t get at home and aren’t likely to find at just any gym. There are a number of ways a gym can ensure its success. Some are smart investments while others are simply matters of comfort for everyone — staff included.

Here are a few things to think about for your own gym.

Quality Equipment

It may be tempting to sink a lot of money into machines with a lot of bells and whistles, or to conversely save on this major cost by buying economical equipment. In the end, the smartest investment is in equipment that’s easy to use, durable, and fits into your gym’s design aesthetic. Don’t skimp and don’t let yourself be dazzled by fluff.

Dedicated Staff

Your gym is only as good as the people who work there. From your front desk staff to your personal trainers and communications associate, you need to make sure everyone shares a philosophy of customer service and fitness. Aim for staff who are interested in a career in fitness, rather than those who are just looking for any old job. All these things will combine into an excellent customer experience.

Commitment to Cleanliness

People who are interested in taking care of their bodies won’t want to do so in a place they think is dirty. Everything from the floors, windows, equipment, and beyond need to remain sparkling at all times when the doors are open to customers. This is essential for a professional presentation.

Comfortable Changing Rooms

Whether it’s anxiety over undressing in public, or just discomfort with the degree of cleanliness or aesthetic problems, gym changing rooms can push people away for good. Make your changing rooms as nicely designed, clean, and dignified as the rest of your gym so your customers can concentrate on their workout. If you can afford it, opt for private changing rooms, or at least have a few available in the otherwise public space.

Modern Office Technology

There are a lot of potential distractions in any business that keep owners from concentrating on the customer experience. Fighting with outdated or inefficient office technology is one of the most common of these distractions. Just like you should invest in quality workout equipment, you should make sure your office computers and software are modern and smart. Maintain strong and secure Wi-Fi connections, use software for clocking time for efficiency, and track your finances with systems that update frequently.

Courtesy Rules

It’s reasonable to ask your members and visitors to help the gym remain pleasant for everyone. Posting gentle reminders for people to wipe down machines after they use them. Staying mindful of others’ personal space and refraining from offensive language encourages people to make your gym into a welcoming community. A comfortable, inclusive gym community means a wider customer base for you and great word-of-mouth for your marketing campaigns.

Classes

Gyms can be intimidating for newcomers and might get boring for those who want more than just machines. Work with your staff to develop classes that teach new skills, promote good nutrition, and open up the world of fitness to neophytes and gym rats alike. Yoga, Zumba, martial arts, nutritional science, and training-focused classes are all popular options, but don’t be afraid to get creative with unique ideas that make your gym stand out from the crowd.

Nutrition Options

The need for energy before a workout and hunger after a workout are universal experiences. Having a small snack bar with nutritious and energizing foods isn’t only a great way to generate extra income, it also communicates your facility’s dedication to whole health. This opens up opportunities to partner with health food companies for promotional events as well.

Just like people who go to gyms want great — not just good — bodies, you should strive to make your gym better than just “good.” By being mindful of how you design, equip, staff, and manage your facility, you can make the customer experience truly excellent.

About Post Author

Abigail Clark

Abigail Clark is an upcoming freelance writer. She graduated from The University of South Florida with a bachelors in marketing, minoring in journalism. When she isn’t up to her neck in coupons she is enjoying the outdoors fishing. She loves doing reviews for technology, home products and beauty products. If you would like her to do a review for you look her up on twitter @downtownabby17.
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