INSIDER: Palin Show ALL-TIME LOW for Discovery-Ad Buyers rolling in aisles laughing at Promo..Refuse to buy!

Last week Discovery had its annual sales conference for ad buyers for all of its 13 networks. The presentation showcases all of their new shows across the different networks. That night the presentation was on Sarah Palin’s Alaska.

Our source says “the whole thing [was] comical.” Apparently the ad buyers were not impressed. This Discovery insider said, “When the promo was over, people (employees and buyers) were rolling their eyes, snickering, and even laughing. People were laughing and it’s not even a comedy. No one took it seriously.”

This person was concerned that given the lack of interest from ad buyers that Discovery would have to dump the show to “a crappy time slot” to cut its losses. They added, “Bottom line everyone thought it was a new all time low for Discovery. My guess is the show is going to tank big time.”

Remember Discovery is paying Sarah Palin $250,000 an episode for this series. There are eight episodes, so she will be clearing $2 million for this possible disaster (TLC will be spending between $800,000 to $1.2 million per episode for the whole production). The ratings for her new show on Fox News Channel were already low (she couldn’t even hold on to Greta Van Susteren’s audience). Imagine how much worse she’ll do on TLC where the audience presumably wants to learn something, i.e. the exact opposite of what Sarah Palin is known for. What’s next for TLC, George Bush’s Ranch?

When are people going to finally realize that just attaching a “big name” to a project doesn’t mean it’s going to work? The person hosting the show has to have some credibility in the field. I’m not sure Sarah Palin has credibility in any field.

Many people would argue that Palin did great ecological damage to Alaska and would like to do more by drilling all over it. So, getting her to host a show about the natural beauty of Alaska is a bit like getting Jeffrey Dahmer to host a cooking show for the Food Network. Yes, there’s a big name attached, but is that the name you really want associated with your brand?

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Posted by on April 15, 2010. Filed under News. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.
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11 Responses to INSIDER: Palin Show ALL-TIME LOW for Discovery-Ad Buyers rolling in aisles laughing at Promo..Refuse to buy!

  1. TomCat

    April 15, 2010 at 2:57 pm

    Maybe Discovery could save the show if they recast it with Tina Fey.

    • MadMike

      April 15, 2010 at 3:01 pm

      Yes. It could then be an actual comedy Tom!

  2. Jess

    April 15, 2010 at 3:16 pm

    Maybe they could just show ads for that elusive creature, the Foxness monster, after all Ailes and Murdoch get all happy and tingly when they think about Bible Spice. Maybe Gee grotty Lippy, can hawk his gold there and the biggest Beckerhead, can throw some coin her way via ad revenue for whatever is in his head at this minute. She is laughing all the way to the bank at the rubes stupid enough to give her money. What is that saying a fool and their money is soon parted. Well look no further than the greatest grifter this year. This is what low info voters hopes will happen to them, they will luck into wealth, so they continue hanging on people like Bible Spice’s every word.

    I am donning my Psychic Network hat her for a sec to tell you the future, in 3..2..1 $ister $arah, Our Lady of Perpetual victimhood, here is what I see happening. Oh those gosh durned sochulust, leet libruls jus wanna silence me, you betcha, with a little wink and some fancy pageant walking to get her point across, that somehow this is NOT her fault and the fault of some librul conspiracy. Jer welcome 🙂


    • MadMike

      April 16, 2010 at 1:18 pm

      “…the Foxness Monster!” I love that Jess. Thanks.

  3. Jess

    April 15, 2010 at 3:17 pm

    oops, should say donning my hat here, not her.

  4. Infidel753

    April 15, 2010 at 3:29 pm

    This is actually better than getting TLC to abort the show via a pressure campaign. If that had happened, Palin could have claimed that she was the target of liberal persecution — after all, no one would really have known then whether the show would have gotten a large audience or not. If it goes ahead and just flops, sha can’t claim she wasn’t given a chance. She’ll simply have failed to win advertisers and viewers.

    • MadMike

      April 16, 2010 at 1:18 pm

      You make some valid points Infidel. Thanks.

  5. teeluck

    April 15, 2010 at 11:40 pm

    She would do well on SNL…they could have a skit with twins, her and Tina. Now that, I will watch.

    • MadMike

      April 16, 2010 at 1:19 pm

      They did something like that during the campaign Tee. Problem is Tina Fey hates The Palin 🙂

  6. Lazersedge

    April 16, 2010 at 1:11 pm

    Maybe gravity will work here. What goes up, must come down.

    • MadMike

      April 16, 2010 at 1:20 pm

      I don’t think Tea Baggers believe in gravity 🙂 Too much like science for them.