“Go Daddy” and the Superbowl!

The new web domain suffix “.co” is about to get a whole lot more exposure. Go Daddy, which manages half of America’s web addresses, will push the suffix in two Super Bowl ads, reports the Los Angeles Times. It will do so in typical Go Daddy fashion, with racy ads and a spokeswoman who probably won’t be wearing much.

“We believe it deserves some special promotion,” says the chief executive of Go Daddy Group. “People identify with .com, and .co is just one step less. It’s like the other .com.” The ads probably run in the neighborhood of $6 million, but Go Daddy’s strategy of appealing to laymen instead of just tech geeks has paid off handsomely so far in company growth. “The publicity will popularize the .co and make it acceptable, and in return, that’ll lead to more sales,” says one industry analyst.

Enhanced by Zemanta
Click here for reuse options!
Copyright 2011 MadMikesAmerica
Did you like this? Share it:
Posted by on February 4, 2011. Filed under Commentary. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.
Back to Main Page

2 Responses to “Go Daddy” and the Superbowl!

  1. TomCat

    February 4, 2011 at 2:10 pm

    Dang!! If only I could nibble on that for a year or two!! 😈

  2. Joe Hagstrom

    February 4, 2011 at 10:33 pm

    GoDaddy helped me out once. I started a website for a guy running for state rep and he had to back out. GoDaddy let me cancel and refunded our money. Only around $100 bucks but I thought it was nice and they didn’t have to.

    The GoDaddy gal seems like a nice young lady.