Reverse sponsorship – Abercrombie and Fitch offer to pay cast of Jersey Shore NOT to wear its clothes
Read Time:56 Second
Abercrombie and Fitch says: The cast of TV show ‘Jersey Shore’ wearing our clothes could cause “significant damage to our image.”
The clothing brand Abercrombie and Fitch, has offered money to the coarse, rowdy, hard-partying cast of MTV reality show The Jersey Shore NOT to wear its clothes.
Known for the squeaky-clean, all-American look of its models, the company trades on the New York Stock Exchange and had a turnover of $3.5 billion.
An Abercrombie and Fitch model
In investor materials, the company describes its flagship Abercrombie and Fitch brand as “rooted in East Coast traditions and Ivy League heritage” and “the essence of privilege and casual luxury”.
It singled out Mike “The Situation” Sorrentino, saying he could cause “significant damage to our image”. The company said in a statement it had offered “a substantial payment” to Mr Sorrentino and the television show’s producers to have Mr Sorrentino wear another clothing brand.
It has also extended the offer to the other cast members, and was “urgently” awaiting a response.
Mike “The Situation” Sorrentino of Jersey Shore
What do you think about Abercrombie and Fitch?
Happy
0 %
Sad
0 %
Excited
0 %
Sleepy
0 %
Angry
0 %
Surprise
0 %
0
0
Wow, this post is good, my younger sister is analyzing these kinds of things, thus I am going to convey her.
Abercrombie makes GTL shirts, though, as Pauly D pointed out through Twitter.
I don’t think they thought their cunning plan all the way through.
I just think they are trying to get publicity for themselves by talking about the jersey shore and its funny that they try to cast themselves as “ivy league” and “luxury”, you usually see people who party wearing A&F clothes so I think its stupid either way.
Perhaps they should have looked at who is buying their clothes now, and not concerned themselves so much with who was wearing them in the 19th century. Seems like you wouldn’t want to tell your larger customer base that you’d prefer they weren’t seen in your clothing.
I guess all publicity is good…unless it’s on JerseyShore. You’re a better anti-fan than I am, Jen; never watched it, never will.
This is what I call fiscal responsibility.
I don’t blame A&F! It’s a despicable show and I know that because I watched it once just so I would know what I was hating. LOL