Review: How to Rank in Google: SEO strategies post Panda and Penguin
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I’ve read a lot of books on Search Engine Optimization (SEO) trying to get what I haven’t been getting and have found many of them seriously wanting. Many books on Google and search engine rankings can be dry and often outdated. Until now I haven’t managed to get past the first chapter of any of them.
The fact is, what worked 5 years ago no longer applies. James Green’s How to Rank in Google: SEO strategies post Panda and Penguin demonstrates just how much the Google landscape has changed over the past few years.
Gone are the good old days days when you could simply choose a series of keywords and scatter them around your posts in the hope that Google will stick you in the number one rank.
This book is a breath of fresh air which applies an easy conversational approach to the subject. It guides you step-by-step through the process of getting your website ranking once more, using the very latest approaches to SEO. It puts the emphasis firmly back on the visitor, focusing on how to create quality content that will make the audience as well as the search engines sit up and listen.
It also discusses the importance of demonstrating a high level of ‘expertise’ to Google, which will dramatically increase your reputation levels with them and gain that all important trust. It then leads you through the steps you need to take to do this effectively and efficiently.
The author also reveals new cutting-edge strategies used by many super-affiliates to leap-frog their competition as well as providing links to all the tools and resources he uses. He holds nothing back.
In a nutshell this book provides a complete SEO blueprint to get your sites back to the top of Google and I congratulate author James Green.
I highly recommend it, as a matter of fact I don’t do book reviews, but liked this book so much I was prompted to make history.
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Continued success to you Devon!
My husband is a blogger, and he is forever frustrated by what he calls THE GOOGLER. I think I’m going to get this book for his birthday. He has a Kindle and I can order it and have it sent directly. What a surprise that will be and I think it will help him. Thanks Mike.
I see internal links as a way to decrease the ‘bounce rate’ of a site – ie it keeps visitors on the site for longer. The ranking is calculated from so many factors, but if the search engines see visitors returning time after time and staying on the site, it’s a pretty powerful indicator. There’s a reason Mikes site is a Page Rank 4!
That’s what I was thinking James. Now I just need to get to #5. Your book will help me do that I think.
In cricketing terms you can ‘bowl a googlie’. I have no idea if this is relevent and suspect it isn’t – but to the technologically inept (me) it’s as near as I come to a vaguely stupid contribution.
I can only apologise 😉
Apology accepted Norman. Let’s leave this one to the Google aware 🙂
I bought the Kindle version of this book and read it in under two hours. Just because it’s brief, however, is no reason to think it’s not a worthy read. It is, and I’m a veteran webmaster. Learned a lot, especially about the importance of back links. I always wondered how much value internal links added to the site. I notice Mike links back to old stories, which I like, but am not certain if it adds an actual value, ranking wise.
That’s a good question Roger. I’ve long been under the impression links to older posts are a sort of back link themselves. Maybe James can answer that question.
Hi Roger
I think you’re referring to on-page SEO (off page SEO is all about generating the buzz around your sites using social marketing, article directories, relevant back links, etc, and definitely still required).
In my view, you still need on-page SEO as Google and the other search engines still need to have some way to rank your pages against the search terms, after all this is the mechanism the searchers are using to find information.
That being said, the search engines are getting increasingly clever at inferring meaning from your content so don’t get obsessed with cramming in your keyphrases in their exact order. Focus on quality content first.
One technique I talk about in my book is to compile a list of all the keywords you should be including on each topic and use those as well – this demonstrates to Google et al that you’re covering off the topic comprehensively.
Hope this helps.
Regards James
I wonder if that is why Bing is running so many commercials.
I’ve read so much contradictory information, especially after the Panda Penguin clean up, I’m not sure what to believe. Some are saying SEO is now meaningless. Does the author have any thoughts on this?
Hmmm…Panda and Penguin? Now I’m going to have to check this out. Good review.