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The company will announce its pending demise on Monday at a developer conference in California, Bloomberg reports. The multi-faceted media software is slated to be replaced by separate TV, Music, and Podcasts apps that are already on iPads and iPhones but should be coming to Macs in a software update this year.
The long-rumored move is designed, at least in part, to reframe Apple as a provider of entertainment services at a time when iPhone sales are lagging, per Rolling Stone. The fate of iTunes on Microsoft Windows remains unclear, notes Business Insider.
Bye, bye iTunes!