NRA TV Ending Production—Ad Agency Claims Too Much Hateful, Wacky Content
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It appears that the NRA’s news outlet has aired its last live show. Based on interviews and internal documents, the New York Times reports the gun rights group is shuttering production on NRATV, operated by the Ackerman McQueen ad agency it’s been battling with.
“Many members expressed concern about the messaging on NRATV becoming too far removed from our core mission: defending the Second Amendment,” NRA CEO Wayne LaPierre said in a letter to members that the Times says will soon go out.
“So … starting today, we are undergoing a significant change in our communications strategy. We are no longer airing ‘live TV’ programming.” Past content may still appear, but live broadcasts featuring such well-known reps as Dana Loesch (an Ackerman McQueen employee) will cease. The NRA is also said to be officially cutting itself off from the ad firm itself.
What may have spurred the decision to nix the outlet: poor return on investment, as well as NRATV’s penchant for inflammatory stances on topics like immigration and floating conspiracy theories, per HuffPost.
In a statement to the Daily Beast, an Ackerman McQueen rep says the agency, which worked with the NRA for nearly 40 years, “is not surprised” by the NRA’s reported move.
“When given the opportunity to do the right thing, the NRA once again has taken action that we believe is intended to harm our company even at the expense of the NRA itself,” the statement reads.
Also not surprised that the tensions have come to this conclusion are those most involved with the NRA’s inner workings. “This is just an affirmation of what we’ve known is going to happen,” one board member tells the Times.
Edited via Newser.
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Personally, I wish they would just amend the 2nd Amendment.
I have to agree. Banning guns or buying back guns isn’t going to work, but the government does need more authority to regulate ownership as well as the guns themselves. A 2/3 majority? I’m not going to hold my breath.
But I’m so happy to see that gang of thugs and thieves coming apart like a cheap tire. If we’re ever going to be rid of these bastards it will be their own fault. It’s a shame though because once they were all about safety not armed rebellion and treason.
They have all my thoughts and prayers. This is where we should stand up and applaud those kids from Parkland because they helped make this happen. We could always play that NSync song Bye Bye Bye but that would be really mean girl of me wouldn’t it? I probably could find a fuck to give over it though. I’ll be back momentarily should I find one.