Blockbuster: The Lego Movie is Coming

Warner Brothers is pulling out all the stops, not only letting the Lego franchise stand for itself but including a virtual army of their other IPs from the DC Comics universe to the Ninja Turtles. Can you count how many cameos they have in the first 30 seconds? Or keep track of how many of those bricks you had yourself? Take a look and see for yourself.

What should by rights look like the most cynical advertisement both for itself and its licensed brands somehow manages to look amazing and fun. This may be advertisement but it does seem to be advertisement done right by people who love what they do. From the obvious pop-culture references and the long overdue mocking of the Batman franchise to the little details like the cracked helmet strap of the 80s spaceguy this trailer just seems to fit together so perfectly you’d almost thinking it was made by Lego. Oh wait!

Chris Pratt stars as the average guy Emmet who just happens to be mistaken for the savior of the world by the sorcerer Vitruvius (voiced by Morgan Freeman) who doesn’t look like a Gandalf-knockoff at all. Other main characters include Lucy who is voiced by Elizabeth Banks who will most likely crate a whole new sort of crush for box-formed plastic shapes on deviantart and Will Arnet as Batman. Yes, Batman. You couldn’t make this stuff up if you wanted to.

The movie seems to be using a similar animation technique used for some creatures in “Wreck-it Ralph” to make the movie look like it was shot in stop-motion with Lego bricks. Apparently we are now so far in the digital age that we use CGI to look retro. But I needed to watch it twice to notice that, the first time around I was too busy shouting “I had that shark!” instead of wondering why anyone throws oceanic carnivores during a meeting.

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